The first way this is happening is simple: Google is getting into the market for on-demand goods. It launched a same-day delivery service, Google Shopping Express, in the Bay Area in 2013 and expanded it to customers in Manhattan and West Los Angeles in May. On Monday, Google announced that its service is rolling out to Chicago, Boston and Washington with a shorter name (Google Express), a more colourful logo, and a newly defined pricing plan.

Google is making same-day delivery on Google Express available for three different prices: a flat rate of $4.99 per order, a monthly membership fee of $10, or an annual membership fee of $95.

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